our principles

alma is the Spanish term for soul and thus reflects the heart of our philosophy:






auténtico = authentic

We aim to support hotels with personality, that certain something, heart and soul that let the German travelers experience Spain at its best.







leal = loyal

Loyalty is to us one of the keystones for a successful and fruitful cooperation. Trust and reliability charac-terize our way of business.





for... MÁS

más = more

More service, more passion, more success: Each and every hotel is unique to us and thus deserves more than  standardized services.






for... ALEMÁN

alemán = German

The German language, our expertise on the German market and traveller, our office in Germany: We are where your target group is.